Do you have a newsletter yet? If not, you’re missing out on one of the simplest way to generate more leads. Make sure you put a newsletter sign up in every possible place that makes sense on your website.
With these newsletter, not only do you have a captive audience (people have to opt-in to your newsletter) but email pathways are a great way to avoid getting lost in all the Internet noise. Don’t make it all about you. Instead, share with your contacts your insights, recent wins you created for your customers and industry news.