Simon Sinek: How great leaders inspire action. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
Do you have a marketing message?
This inspiring video opened my eyes to what is really important in business. If you have an answer to ‘Why’, you might just have the key to your businesses success and the key to your core marketing message.