Think about this for a minute. Where else can you advertise exactly where your ideal prospects are looking for your product or service?
Nobody turns on the TV or radio to find your business. Nobody drives around looking for billboards that will provide contact information for a nearby business. And not too many people pick up a magazine or newspaper to find a product or service.
However, when someone goes to Google and types “hardware store,” “hand dryers,” “barefoot running shoes,” or “nearby dentist” then there is no question that person is looking for a business. And not only is that person looking for a business, but they need a product or service right now!
Google is hands down the best advertising platform for targeting your ideal prospect at the ideal time. Every day people are literally searching for your product or service, and Google gives you the ability to get your business in front of them.
We have rounded up a list of the essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer.
- Google My Business
Want to get yourself some free advertising on Google?
All you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps) for local searches like the one pictured below. Check it out — all the businesses within the red call-out in the screenshot below are local Google My Business results for the search “mexican restaurant, boston.”
Best of all, unlike Google AdWords (which we’ll touch on later), none of those businesses paid for their positions in these local results.
If you haven’t already claimed your Google My Business listing, click here for a video on how to do this. Keep in mind that as Google walks you through the setup of your listing, you’ll automatically create a Google+ Page, the importance of having a Google + page is debatable but it cannot do any harm to have one extra place where your clients can find you.
- Google AdWords
If you want to give your organic efforts to rank in search a bit of a jumpstart, it might make sense to dabble in Google AdWords, Google’s pay-per-click (PPC) product. If you have yet to try it, here’s how it works:You create ads that target specific keywords related to your business, and your ads appear above or at the bottom of organic search results on Google when people search for these keywords (see screenshot below). The cost your ads depend on the competitiveness of the keyword you’re targeting, but you only pay if visitors actually click on your ad.
There is a number of reasons why Google Adwords is the perfect choice for marketing your business:
- AdWords is Measurable and Flexible – One of the main advantages that online marketing has over traditional marketing channels, like TV or print, is that it’s extremely easy to measure.
- It gets faster results than Search Engine Optimisation – A huge drawback with SEO is that it can take months before you notice any results thanks to competition and the time it takes to “prove itself”.
- It is More Engaging – Along the way, Google noticed that product listing ads and in-video ads on YouTube get more clicks from users.
- You can control your advertising costs – You can set a maximum cost per day for your campaign.
- Helps you beat your competitors – Because of the speed of AdWords when compared to SEO, you have a major advantage over your competitors.
- Google News
Newsjacking, or capitalizing on the popularity of a news story to amplify your sales and marketing success, it is a great way to piggyback off the success of a news story that is already getting traction. If you’re interested in taking advantage of newsjacking in your marketing content strategy, use Google News to search for and identify news relevant to your industry with good newsjacking potential.Want to know more about newsjacking click here for a video explanation.
That’s right! YouTube has been a Google product since 2006, and considering the fact that YouTube’s more than 1 billion users watch hundreds of millions of hours on YouTube and generate billions of views every day, video marketers can’t afford to ignore it as a powerful marketing tool.So if you haven’t already, create a YouTube channel for your business. Click here for everything you need to know about setting up a YouTube Channel.
All this can seem pretty daunting if you would like some assistance with getting everything set up give us a call or pop us an email and we will gladly offer some advice or assistance. Call Wendy on 083 235 1098 or firstname.lastname@example.org