Businesses in Member States benefit from increased incentives to trade in new markets as a result of the measures contained in the agreements. The General Agreement on Tariffs and Trade (GATT) is a multilateral agreement regulating international trade. According to its preamble, its objective is to “substantially reduce tariffs and other trade barriers and eliminate preferences on a mutually beneficial basis.” The GATT was negotiated at the UN Conference on Trade and Employment and was the result of the failure of negotiations on the creation of the International Trade Organization (ITO). The GATT was signed in 1947 and lasted until 1993, when it was replaced by the World Trade Organization (WTO) in 1995. The original GATT text (GATT 1947) is still in force under the WTO, subject to amendments to the GATT in 1994. Regional trade agreements have the following advantages: to implement the low tariff policy between the 1930s and the early 1970s, Congress gave the U.S. president the power to unilaterally negotiate international trade agreements and reduce tariffs through executive agreements, both within the limits set by Congress. This streamlined trade negotiations, agreements and implementation, allowing the United States to move faster as part of congressional guidelines. However, the WTO has expressed some concerns. According to Pascal Lamy, Director-General of the WTO, the dissemination of regional trade agreements (RTA) is “… is the concern of inconsistency, confusion, exponentially increasing costs for businesses, unpredictability and even injustice in trade relations.  The WTO is how typical trade agreements (called preferential or regional agreements by the WTO) are to some extent useful, but it is much more advantageous to focus on global agreements under the WTO, such as the ongoing Doha Round negotiations. Explain the role of The Asia-Pacific Economic Cooperation (APEC) in guaranteeing free trade A government is not obliged to take specific measures to promote free trade.